May 16th is Celiac Disease Day, a date to raise awareness of the millions of people living with celiac disease and to remind everyone that eating gluten-free shouldn't mean giving up on flavor, pleasure... or shared plans.
Being celiac is not a fad, it's a necessity
Celiac disease is an autoimmune disorder that affects between 1 and 2% of the population. When a person with celiac disease consumes gluten (a protein found in grains such as wheat, barley, and rye), their immune system reacts by damaging the small intestine. This not only causes discomfort but also prevents the proper absorption of nutrients and can lead to long-term problems such as anemia, chronic fatigue, weight loss, infertility, or even osteoporosis.
Added to this is the social aspect: eating out, traveling, shopping at the supermarket… everything becomes a constant exercise in vigilance and mistrust. Because gluten is in far more products and foods than it seems.
And even if you're not celiac... gluten can still affect you.
There is a growing body of research linking gluten to digestive problems, inflammation, and general malaise, even in people who don't have celiac disease. Therefore, reducing or avoiding gluten can be a healthy choice for many people, especially those looking to improve their digestion, energy levels, or overall well-being.
Gluten Free with all the flavor (and more!)
At Impossible Bakers, we've been working for a long time to ensure that no one has to give up what they love most. Because what matters isn't what we remove from our products (like gluten, sugars, or excess carbohydrates), but everything we add: flavor, texture, and the freedom to enjoy.
We have crunchy granola for your fittest breakfasts, various types of bread depending on your mood each day: bagels , seeded bread , burger buns … Gluten-free breads that actually taste like bread, chips that are perfect for any snack, irresistible chocolate bars, and even gluten-free, sugar-free “Kinder Bueno”-style protein bars with all the flavor of your childhood.
On this Celiac Disease Awareness Day, we raise a glass to all those who have learned to read labels like detectives. And to those who have discovered that eating gluten-free is not a limitation, but a new way to take care of themselves and enjoy life.